Network of Independent Auction Houses
The Rago/Wright network includes six original auction brands – LA Modern Auctions, Landry Pop Auctions, Poster Auctions International, Rago, Toomey & Co, Wright Auction House.
As a designer for the Rago/Wright family of auction brands I designed across digital, print, social, email, web, motion and environmental touch points. Translated the distinct character of each auction, collection and business line into cohesive promotional systems while maintaining standards for typography, brand consistency and launch timing.
Communication across the in-house photo team, retouchers and content made sure that the most relevant work was being translated into a compelling story. I also directed and created the look and feel of Instagram reels to spark interest in the pieces and tell a unique story about the artworks.
I extended the auction’s visual direction across auction day and post-sale communications, creating day of graphics that generated excitement before the auction and a lasting archive image that documented the sale afterward.
This is a small showcase of animation and digital assets developed for the Rago / Wright auctions.